Launch Chapel Hill powered by KPMG · Fall 2026

Session Resources

Everything from the session in one place: the presentation to view or download, the homework to run before the next session, and the guides and books behind the framework. All of it is free.

Session 1

Selling Outcomes

What you need to discover to build a successful startup. And how to discover it.

Session 1 presentation Open full screen →

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Open the presentation

The prompt slides are meant to be captured. Screenshot the Product Concept format and the critique prompt, then attach those images to your AI tool and let it work from them.


Homework before the next session

Create content, put it in front of a real customer, ask three questions, revise, and go again. Two to four rounds until they want to try or buy.

Create→ Show→ Ask→ Revise→ Repeat

Initial content · real customer, observe the reaction · record answers to three specific questions · revise using AI and the transcript · repeat.

  1. Create a Blueprint. Describe your business.
  2. Create Customer Profiles. Describe who uses and who buys your product.
  3. Create Content designed to get them to try and buy your product.
  4. Conduct interviews using the T-BAR interview script.
  5. Record and transcribe every conversation.
  6. Use the T-BAR guide prompts to analyze and update your content.
Repeat steps 4 through 6 until they say “Can I try or buy right now?”

The three questions to ask

  1. What were you thinking as you read it?
  2. What would you change about it?
  3. Why would you make those changes?

These three sit inside a longer conversation. The complete script is in the T-BAR Founder's Guide below.


The guides and books behind it

Free to read online, and downloadable so you can attach them to whatever AI tool you already use.